(Cricket news) Rishabh Pant has been appointed as the newest ‘Believe Ambassador’ by ar Sports, the official television broadcaster of the TATA IPL 2023 and the home of cricket. With the addition of Rishabh Pant, Star Sports now has a strong group of current cricketers serving as its “Believe Ambassadors,” including Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer. Star Sports is committed to developing the sport by partnering with the next generation of cricketing icons.
Virat Kohli has continued his affiliation with Star Sports, India’s most popular sports network, and the organisation has increased its roster of talent from two ambassadors in 2017 to six at present. The network will keep working with Kohli to generate iconic ads and new ventures like Indian Sports Honours that capitalise on the cricketer’s popularity for the sake of sport.
The “Believe Ambassadors” represent various IPL Teams and geographical regions of the nation. In order to increase the popularity of the sport and foster fandom, particularly among young people, Star Sports will collaborate closely with the cricketers to create new initiatives and properties.
Ace Indian cricketer Rishabh Pant remarked, I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons. A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe!”
Disney Star’s Head of Sports, Sanjog Gupta, stated, “We are thrilled to have Rishabh Pant join us as a ‘Believe Ambassador’. As a young, dynamic player with tremendous potential, Rishabh embodies the spirit of the game, our brand values, and is a great addition to our expanding roster of cricketing heroes. We see each of these associations as an investment in the future of the sport. We always select Cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of ‘Believe ambassadors’ who can inspire the next generation of cricket fans and players across the country.”
Disney Star has gained the respect and allegiance of its viewers thanks to its dedication to offering a comprehensive viewing experience that extends beyond the sport. By drawing 36.9 crore viewers to the Live broadcast of the first 19 matches, the Network shattered all IPL Season viewing records. A staggering 11350 crore (113.5 billion) minutes of watch time have been recorded by the broadcaster, and match TVR has increased by 25% from the previous season.