(Sports news) ShareChat, India’s leading social media platform and Moj, India’s number one short video app have teamed up with Star Sports to promote the Pro Kabaddi League on social media. The collaboration will give millions of sports enthusiasts access to Pro Kabaddi content and with it’s 340 million strong audience, the community will get a chance to engage over performances, match highlights, behind the scenes footage, interviews and more.
Shashank Shekhar, Sr. Director – Content Strategy and Operations, ShareChat & Moj commenting on this association said, “We're thrilled to associate with Star Sports for the upcoming Pro Kabaddi League. We are constantly curating our content to bring new and engaging experiences for our community on the platforms. An association with our country’s favourite sport like Kabaddi will generate a lot of excitement and fun amongst our community and I believe it's a great opportunity to bring the game alive. While our audio chat room feature has been gaining immense popularity, this association will also enable us to introduce a novel way of experiencing sports events such as the Pro Kabbadi League.”
Star Sports Spokesperson said, “We're delighted to collaborate with ShareChat and Moj to reach their strong monthly active user community across Tier 2, 3 cities and metros alike. We're looking forward to amplifying our engagement with the Kabaddi fans by utilizing the platforms’ popularity amongst users across India.”
Also read: U Mumba beat Bulls in PKL season 8 opener
