Corporate giants Adani Group and GMR buy teams in Ultimate Kho Kho

(Sports news) The Adani Group and GMR have acquired the Gujarat and Telangana franchises in Ultimate Kho Kho. The league is expected to launch in 2022 with the aim of promoting homegrown talent and it’s being promoted by Mr. Amit Burman, Chairman of Dabur Group, in collaboration with Kho Kho Federation of India (KKFI). The aim is to revolutionise the indigineous sport by adopting a modern-day professional structure.

Welcoming the two team owners, Mr. Tenzing Niyogi, CEO, Ultimate Kho Kho said, “I am delighted to welcome the Adani Group & GMR on-board on our Ultimate Kho Kho journey. We are committed to bring this sporting spectacle to the masses of India and it’s of great pride to collaborate with corporates as stakeholders. This is certainly a strong foot forward for Ultimate Kho Kho becoming a sports movement”

“At Adani Sportsline, we are delighted to be in a position to promote yet another exciting homegrown sport,” said Mr. Pranav Adani, Director – Adani Enterprises. “We have always believed that the best way to promote homegrown sports and build engagement across the national audience is to adopt a professional, structured approach. Our experience with the Kabaddi and Boxing League gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport. Our decision to partner with this league is an extension of our aim to build a world-class ecosystem that nurtures sporting talent, accelerates the sports economy and plays the role of an enabler in India’s journey to become a leading sporting nation.” 

GMR Sports, which is a part of the GMR Group, has already been involved in sports such as cricket and kabaddi and has created robust grassroots level sports development initiatives in the national capital and NCR region. “At GMR Sports’ our aim is to promote sports amongst youth, connect with the community at large and build a supporting ecosystem. Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as Cricket and other indigenous sports like Kabaddi and Wrestling across India and overseas. With a vision to nurture talent at the grass root level, it has invested in providing access to professional sports by setting up Sports Training Academies across India,” said Mr Kiran Kumar Grandhi, Corporate Chairman, GMR Group.

Ultimate Kho Kho has already signed a deal with Sony Pictures Networks India (SPNI) as its official broadcasting partner in a multi-year deal. The games will be broadcasted on SPNI’s platforms and their dedicated OTT platform SonyLIV.

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