(Sports News) Amaze, a brand under Luminous Power Technologies, has set ambitious goals to double its market share and expand its consumer reach over the next three years. The company is focusing on sustainability and plans to emphasize its impressive lineup of solar solutions. Additionally, Amaze intends to increase accessibility by launching its product range on selected online retail platforms.
Amaze, a prominent player in the power backup solutions sector in India, introduced its broadest selection of energy solutions today. As one of India’s fastest-growing brands in inverters and batteries, Amaze offers an extensive array of inverters, batteries, and solar products designed to endure prolonged and frequent power interruptions. With the objective of bolstering its presence nationwide, the company is set to unveil its product range on chosen online retail platforms, thereby extending its accessibility to potential customers in tier 2 and 3 cities across the country.
The launch event was graced by cricket star Virat Kohli, who serves as the Brand Ambassador for Amaze, along with the Luminous Power Technologies team including Preeti Bajaj, CEO and MD; Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer; Amit Shukla, Senior Vice President & Country Head – Energy Solutions Business; and Rajesh Kalra, Vice President – Amaze Energy Solutions Business.
In her remarks, Preeti Bajaj, CEO and MD of Luminous Power Technologies, stated, “Amaze has established itself as a high-performing, energy-efficient, and dependable brand, fulfilling the aspirations of emerging India with uninterrupted power supply. The next phase of growth in retail and energy is unfolding in Bharat, emanating from tier 2 and 3 cities, propelled by increased purchasing power. With strategic innovation, sustainability, and expansion at our core, Amaze is poised to make a substantial impact on India’s energy landscape, with the goal of doubling our market share and customer touchpoints in the next three years. Leveraging this extensive distribution network, we are focusing on boosting our growth through high-capacity inverters and solar solutions.”
“In a world moving towards sustainable energy as a necessity, India is on the path to constructing a sustainable power network in pursuit of Net Zero targets. Amaze Solar Solutions cater to a diverse range of consumers, from individual homeowners to small businesses. By empowering consumers to make conscious energy consumption choices, we contribute to a greener planet,” added Preeti Bajaj.
According to Brand Ambassador Virat Kohli, “I’m thrilled to be part of the Amaze family. Passion and reliability are shared values between me and the brand. The objective is always to aim for improvement, and I hope Amaze continues to deliver dependable and efficient power backup to Indian homes and businesses, enabling them to pursue their endeavors without interruption.”
Virat Kohli has been associated with the Amaze brand since 2018 and has played a significant role in the company’s marketing and social campaigns over the years. The Amaze brand embodies trust and performance – qualities that align perfectly with Virat Kohli’s persona. His dedication to his sport resonates with Amaze’s core principles and commitment to customer-centricity.
The range of products has been developed to meet the needs of consumers and businesses affected by erratic power supply. The product lineup includes advanced high-capacity inverters for homes and small commercial establishments, along with durable and robust batteries. The exceptional range of solar solutions encompasses solar inverters, C10 rated solar batteries, and cutting-edge solar panels. Built with strong craftsmanship and advanced technology, Amaze products are engineered to provide seamless power backup during outages, ensuring the smooth functioning of households, businesses, and critical equipment. The new line of solar inverters is tailored for high performance, catering to a diverse range of consumer requirements.
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