(Tennis news) Social media platforms ShareChat and Moj have announced their partnership with the Tata Open Maharashtra. The partnership will allow the social media channel’s communities to access content around the sport with a special category of ‘Tata Open Maharashtra’ to be created under the sports tab in SharChat.
After a one year break, Tata Open Maharashtra has begun on January 31st at Balewadi Stadium in Pune and will go on until February 6th. Organized by the Maharashtra State Lawn Tennis Association, international players such as world number 15 Aslan Karats and defending champion Jiri Vesely are participating for the singles title alongside Lorenzo Musetti and Portugal's Joao Sousa.
The tournament is operated by RISE Worldwide in India and owned by IMG. The Indian contingent features Yuki Bhambri, Ramkumar Ramanathan, Prajnesh Gunneswaran and Arjun Kadhe in singles and three pairs will be seen in action in doubles led by Rohan Bopanna and Ramkumar Ramanathan. The tournament will be broadcast on The Star Sports Select channel and Disney+ Hotstar.
“The tournament has always attracted the audience with top-notch and nail-biting tennis action with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience. It would be a great collaboration for promoting tennis through this platform and motivate the audience. Through this partnership, we will be trying to reach out to a much larger audience, especially millennials and Gen Z." said Prashant Sutar, Tournament Director of Tata Open Maharashtra.
Commenting on the partnership, Shashank Shekhar, Sr Director Content Strategy and Operations, ShareChat and Moj said, “We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India.”