(Cricket news) Disney Star, the TATA IPL 2023’s official television broadcaster, has recorded an astonishing 6230 crore minutes of viewing time for the first 10 games. The broadcaster has attracted 23% more people compared to the previous IPL season with a collective reach of 30.7 crore viewers during the first 10 matches. The second-highest reach in IPL history* is this one. With its fan-first strategy and creation of a captivating, engaging, and interactive product, Disney Star has proven its dedication to provide a continuous and seamless viewing experience. In compared to the previous edition, the TVR among rich male urban sports spectators increased by about 25%.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd
highest reach and watch-time for the first 10 matches in IPL history (excluding the Covid period). This is a testament to the relentless effort and investment by Disney Star in growing Cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling. We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 Cr – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”
With higher audio-visual quality, no latency difficulties, and an unbroken broadcast, Star Sports has given viewers and fans an unrivalled viewing experience. Dolby Atmos audio, interactive features with Airtel Digital TV and Tata Play, an ambience feed, live subtitling, and enhanced technology like Holobox, Traxis, and Hawkeye 4K Cam are just a few of the cutting-edge innovations that the broadcaster has introduced to turn homes into mini-stadiums that stream every second of the high-octane action live to the television screens. Legends of the game who serve on the broadcaster’s commentary team have been accompanying fans at match screenings as part of its #MySocietyStadium effort to turn society into a stadium.
In terms of fostering sports fandom, Star Sports has been in the forefront. The launch of the largest school cricket quiz, “The Incredible League Quiz,” region-specific feeds in nine languages, a decorated “Star Cast” made up of former world-class cricketers, on-site experiences like the “Fan Bus,” and other initiatives have all received a resounding response and helped to ensure that the focus is on television throughout the tournament. A new version of “Ask Star” allows viewers to ask commentators the questions they’ve always wanted to hear the answers to, providing viewers another chance to participate in the live show.
The ‘Shor On, Game On!’ campaign by Star Sports generated significant excitement and support before the tournament. The campaign captures fans’ passion, excitement, and togetherness, driving their favourite cricketers to achieve incredible moments on the field.
Star Sports is overjoyed with the encouraging audience numbers during the tournament’s first day and first week, and the company is still dedicated to giving fans access to a variety of interesting content that will bring them closer to the major event. Compared to last season, the broadcaster’s first game had a huge 31% increase in TV ratings and a 20% increase in reach. Additionally, 14 crore viewers watched the Tata IPL on Star Sports on the first day, with a peak concurrency of 5.6 crores and a duration of engagement of 76 minutes. Star Sports is confident that its initiatives will keep viewers riveted to their TV screens and produce a unique viewing experience that honours the spirit of the TATA IPL 2023.
