(Football news) Star Sports, India’s leading sports broadcaster, has reaffirmed its commitment to the growth of women’s sports by securing the coverage of the ongoing FIFA Women’s World Cup 2023 from 1Stadia, a renowned sports media rights company. The coverage on Star Sports Network entails broadcast of daily highlights of group stage matches (ongoing) and live broadcast of all matches ‘Round of 16’ onwards (from August 5).
The broadcaster also plans on widening the coverage of the tournament by adding regional language commentary for the semi-finals and Final. The addition of FIFA Women’s World Cup to its portfolio is part of the network’s ongoing efforts to showcase marquee women’s sport to drive its dual agenda of growing sports fandom and participation amongst women. Star Sports Select will serve as the primary destination for FIFA Women’s World Cup 2023 where it sits alongside the Premier League, which kicks off on August 13. The World Cup will serve as another point of engagement for Football fans across the country to engage with Star Sports Select.
Speaking about the association with the FIFA World Cup 2023, Star Sports spokesperson said, “The FIFA Women’s World Cup 2023 is the ultimate showcase and celebration of women’s sport. It stands as a beacon of inspiration for girls pursuing, or keen to pursue, sport and is a huge draw for millions of fans who desire to watch the best that Football has to offer.
Star Sports is the home of sports and the default destination for millions of sports fans. We see this association as a milestone in the journey of women’s sport in India and the need for increased inclusivity in sports. Support for women’s sport not only reflects our (personal and societal) attitudes towards gender equity but also inspires the next generation of athletes to Believe, which should be our nation’s shared ambition.”
1Stadia CEO and Co-Founder Mr. Sangeet Shirodkar said: “1Stadia is thrilled to announce this partnership with Star Sports. This collaboration allows us to share the magic of this iconic tournament with millions of viewers across India, and together, we aim to celebrate the extraordinary athletes competing on the global stage.”
With the acquisition of FIFA Women’s World Cup 2023 from 1Stadia, Star Sports is proud to bring the top teams and players from the marquee global tournament into the homes of millions of eager fans. Football enthusiasts can look forward to witnessing the skills of world-class athletes such as Sam Kerr (Australia), Aitana Bonmati (Spain), Sophia Smith (USA), Lena Oberdorf (Germany), Keira Walsh (England), Alexandra Popp (Germany), Alex Morgan (USA) and Alyssa Thompson (USA) among others. Fans will also be able to witness memorable moments, from nail-biting goals to breathtaking saves, which will leave a lasting impact on fans.
Over the years, Star Sports has made significant strides ingrowing the fan base for women’s sports in India. In a landmark achievement, the ICC Women’s T20 World Cup 2023, registered a 3.7X increase in viewership from the 2018 edition on Star Sports. Star Sports has also collaborated with cricket associations like ICC, ACC and BCCI to bring to viewers, for the first time in many cases, a wider array of competitions.
This includes women-centric tournaments like the World Cup (2013), U19 World Cup (2023), Asia Cup (2022) and multiple bilateral tours to India. Powered by high decibel marketing campaigns and multi-language commentary, these events have served to grow fandom for women’s sport and serve as a powerful motivation for aspiring athletes across the nation.
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