(Football news) European football league the La Liga has completed five years since establishing its local presence in India. Since then, there has been a 2000% increase in social audience, grassroot development initiatives which have impacted 20,000 youth in India as well as strengthened ties with local partners and Indian fans.
The La Liga has had supporters in India for decades which has led to the Spanish top flight opening it’s second Asian office in New Delhi in 2016. Since then, the La Liga has entered into a broadcast partnership with Viacom18 and increased the number of fans on social media by 2000%, going from 300,000 when LaLiga started working in the country to 6,400,000+ in 2022. They have also worked at the grassroots with initiatives like LaLiga Football Schools and work with the Rural Development Trust (Vicente Ferrer Foundation) as well as established strong partnerships with Dream11, BKT and HeroVired.
Oscar Mayo, Executive Director, LaLiga, said, “Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere. We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before. That said, this is just the beginning, together with clubs and with the support of our new partner CVC we will give our international efforts a massive boost.”
Speaking about the anniversary, Jose Antonio Cachaza, Managing Director, LaLiga India, said, “As we celebrate five years of being in India, we want to thank our fans and partners in the country for having helped us achieve so much more than we imagined. The 2000% growth in social audience is an exciting number, but a big outcome cannot be measured – how we have deepened our connection with local fans. For the future, we are looking forward to making more meaningful contributions towards improving grassroots football in the country and delivering the best possible experience for the Indian football fans.”
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