Rooter signs deal with Godlike Esports for exclusive streaming rights

(Esports news) Rooter has signed a deal with Godlike for the exclusive streaming rights for GodLike’s BGMI, Free Fire, CODM, and new forms of live gaming content with the partnership being stated to be the biggest eSports deal in India’s history. The deal is not just limited to game streaming as Rooter will also sponsor Godlike in all the upcoming tournaments and events. The team currently comprises ‘Jonathan’ Amaral, Abhijeet ‘Ghatak’ Andhare, Abhishek ‘ZGOD’ Choudhary, Vivek ‘ClutchGod’ Horo, Suraj ‘Neyoo’ Majumdar, and Ashpreet ‘Gill’ Singh. All these streamers will now exclusively be seen streaming live streams on Rooter, as a part of this collaboration.

Dipesh Agarwal, Co-Founder & COO, Rooter shared his excitement around the partnership stating, “GodLike is one of the most popular teams in the Indian eSports ecosystem and we foresee building a long-term relationship with them. Having their roster of professional gamers as part of our massive community will give the fans tons of exclusive content and a chance to interact with their favourite streamers. This is the biggest deal ever signed in India’s esports ecosystem, and by joining forces with GodLike, we look forward to building an enormous and competitive community of streamers and influencers on our platform.”

Amar Sanjay Chandgude, Director, Godlike esports said, “We are thrilled to partner with the country’s most popular game streaming platform. The speed of innovation and the incredible gaming experience Rooter offers reaffirms its commitment to scale eSports in India. GODLIKE ESPORTS is known for exploring and nurturing gaming talent across India. They have created India's leading teams in BGMI, FREE FIRE AND CODM. The team is on a mission to build the most successful eSports ecosystem the world has ever witnessed.”

Despite esports being at a nascent stage in India, the industry has quickly scaled to INR 3 billion in FY2021 and estimates pointing towards 11 billion by FY2025. Moreover, esports could generate an economic value of INR 100 billion between now and FY2025. 

Also read: Himanshu Chandnani: New Marketing/ Talent Consultant of Chemin Esports


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