Hyderabad, 18th October 2024: The Pro Kabaddi League (PKL) is gearing up for its highly anticipated 11th season with a groundbreaking fan engagement campaign that sets a new benchmark in how a league champions a fan-first approach.
The ‘Define Your Team’s Superpower’ initiative, spearheaded by Mashal Sports, marked a groundbreaking moment as fans, for the first time, were invited to vote, share their opinions, and views to define the PKL Season 11 Campaign. Fans voted for their team’s superpower to win in the Battle of Breath, generating an overwhelming response that shaped the season’s promotional campaign across television and digital platforms.
Fan Engagement Reaches New Heights
The campaign’s success is evident in the staggering numbers. With over 500k total votes and more than 700k total interactions, the impact was substantial. The campaign’s reach was particularly impressive, with the PKL handle alone achieving a remarkable 9M+ total organic reach. These figures underscore the campaign’s effectiveness in engaging and mobilizing a vast audience & setting the stage for what promises to be another exciting PKL season.
Teams Embrace Their Superpowers
Each PKL team now has a defined superpower that would help them win in the “Battle of Breath”, voted by the fans themselves:
- Bengal Warriors: Unity
- Bengaluru Bulls: Strength
- Dabang Delhi KC: Boldness
- Gujarat Giants: Courage
- Haryana Steelers: Determination
- Jaipur Pink Panthers: Relentless
- Patna Pirates: Invincible
- Puneri Paltan: Surprise
- Tamil Thalaivas: Fearlessness
- Telugu Titans: Resilience
- U Mumba: Stealth
- UP Yoddhas: Endurance
These superpowers reflect the unique playing styles and fan perceptions of each team, giving fans unprecedented influence over the action.
Ritesh Deshmukh Leads Thrilling Promotional Campaign
Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has unveiled its first campaign film for PKL Season 11, featuring acclaimed actor Riteish Deshmukh. Set to kick off on October 18, 2024, the tournament’s promotional film, crafted in a jungle setting, will be released in multiple languages including Hindi, Marathi, Telugu, Kannada, and Tamil.
In this captivating promo, Riteish embodies a lone warrior, exemplifying the superpowers voted for by fans in the recent contest. He showcases the stealth of U Mumba and the element of surprise characteristic of Puneri Paltan as he navigates through dangerous predators. This vivid portrayal serves as a powerful metaphor for the sharp instincts, speed, and mental toughness that define kabaddi champions.
The film masterfully captures the heart-pounding essence of kabaddi, immersing viewers in a world where each move is a battle, and every decision could mark the difference between triumph and defeat.
WATCH THE VIDEO HERE:
https://youtu.be/viQzHuE2gSY
Commenting on his involvement, Deshmukh said, “Kabaddi is a sport that is woven into the fabric of our culture, and being a part of this campaign is an absolute honour. The intensity and pride we captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge. PKL has become a national sensation, and I’m sure this season will take that excitement to another level.”
As the teams gear up to clash on the mat, fans across India eagerly anticipate witnessing these fan-defined superpowers in action. From the stealthy maneuvers of U Mumba to the surprising tactics of Puneri Paltan, each team’s unique strength promises to add an extra layer of excitement to the matches. With its distinctive blend of traditional sport and modern entertainment, enhanced by these team-specific superpowers, PKL Season 11 is poised to set new benchmarks in Indian sports entertainment.
The thrilling opener to season 11 will feature a match between the Telugu Titans and the Bengaluru Bulls at the GMCB Indoor Stadium in Hyderabad on Friday, October 18. After Pawan and Pardeep take to the mat on Friday, the second match of the night will see U Mumba’s Sunil Kumar – the most expensive Indian defender in PKL history after being bought for INR 1.015 Crores – take on the attacking prowess of Naveen Kumar, who is among the star raiders for Dabang Delhi K.C.
