New Delhi, Oct 16 (PTI) A multi-billion dollar broadcast market, the game’s most powerful board’s positive intent and a perfect pitch by the global body based on a three-fold ‘U-P-L’ principle ensured cricket’s inclusion in the 2028 Summer Olympics in Los Angeles.

The International Cricket Council (ICC) has worked very closely with the International Olympic Committee (IOC) and the Local Organising Committee of LA28 for the last two years to bring this to fruition.

However, one can’t deny that without the BCCI’s support, which in turn means the broadcasters’ interest growing manifold, this wouldn’t have been possible.

“BCCI supported this from the start, recognising the importance to the global game and in particular the associates who will benefit from being part of the Olympic movement. Then Jay (Shah) joined the working group and has been really supportive with everything,” a senior member of the all-powerful ICC board told

Source: PTI News