(Sports news) South East Asia’s leading automotive parts solution company Pavna Group of Industries have been announced as owners of Premier Handball League franchise Golden Eagles Uttar Pradesh. The Pavna Group is a ₹500cr business house involved in sports, manufacturing and education and has a presence in India and abroad since the last 50 years. Their franchise will be amongst the six teams which will take part in the inaugural edition of the Premier Handball League.
Licensed by Bluesport Entertainment Pvt Ltd under the aegis of the Handball Federation of India, the Premier Handball League will look to commercialise the sport’s ecosystem in India and the inclusion of Pavna Group as one of the owners will not only increase its commercial viability but will also help promote the sport. Headed by Swapnil Jain, a young entrepreneur, the Aligarh based outfit is already a market leader in South East Asia and is now making its way to Europe.
“We are delighted to welcome the Pavna Group to the PHL family as this development bolsters our aim to rebuild Indian handball and make it a commercial product where it benefits not only the players and coaches but also the stakeholders and brands. With the
right intent and approach, handball has the ability to attract brands as well as investors and we are confident that the PHL blueprint will help to give a complete makeover to the sport. We are glad that committed industry leaders are finding business opportunities and gains in the Sport,” said Manu Agrawal, CEO, Bluesport Entertainment Pvt Ltd.
“Handball is a popular sport and most schools in India have included it as a part of their sports curriculum. But with time its popularity has faded. We intend to ensure handball regains its glory and by joining hands with PHL, we hope to achieve this goal. While we, as a company, have been invested in sports equipment manufacturing for a long time, we wish to make a difference in the lives of the youth by bringing them closer to the game,” said Swapnil Jain, Managing Director, Pavna Group of Industries.
The first edition of the Premier Handball League is set to take place next year and will provide Indian players an opportunity to play alongside some of the best players in the world which will not just enhance their skills but raise the profile of Handball in the country.
