(Football news) The Hero Indian Super League, in association with its licensed partner Terra Virtua has announced the expansion of its metaverse with new ‘Moments’ digital collectibles ahead of the 2021-22 seasons semifinals and finals. Aimed at enhancing the virtual experience of its fanbase, Hero ISL ‘Moments’ will be launched in three phases, the first drop is on March 7 and it will include all 11 team posters and 44 videos featuring top goals scored and key goalkeeping moments. It will be followed by 22 videos on March 14 of top defensive moments.
The third and most awaited drop will be on March 23rd and will feature the 2021-22 winning Hero ISL trophy with the winner’s name added virtually to the coveted piece of silverware, days after the Final scheduled on March 20. Since making its debut in November, an estimated 500,000 fans have uniquely engaged with the metaverse in a bid to own and display an ISL digital collectible. Topping the fan demand for collectables are Sunil Chhetri, Roy Krishna and Sahal Abdul Samad while team collectables including Mumbai City FC, ATK Mohun Bagan and Kerala Blasters FC are the most sought after.
Speaking on the launch, ISL Spokesperson said, “Following the enthusiastic response to the Hero ISL digital collectibles series launched last year in partnership with Terra Virtua, we are now set to expand the metaverse. On the plate is the launch of our latest collection ISL Moments, designed to close the gap between fans and their favourite teams and players. These collectibles promise to amp up the level of engagement for our fans as they immerse themselves in a rewarding and action-packed experience.”
Terra Virtua, Chairman, Gary Bracey said, “It’s been fantastic to collaborate with Hero ISL on this project. It’s been a huge success and it’s great to see so many fans engaging with sport in the metaverse. We’ve produced a huge variety of digital assets as part of the project and the latest collection allows us to check-in mid-season, something that with physical collections would be significantly more challenging. We look forward to continuing to work with the Hero ISL and engaging with the next generation of football fans through digital collectibles.”
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