In football news, ISL club Kerala Blasters has announced a 3 year kitting and merchandise partnership with a Delhi sportswear brand SIX5SIX for the upcoming ISL seasons from 2021-23. The team’s home and away kits, practice kits and fan merchandise will be designed by SIX5SIX Sport, who has also signed up with the Indian National Football team.
“A jersey is something which brings an identity to a club and the color yellow has reverberated with the state of Kerala and across the country. We are happy to associate with a home-grown brand like SIX5SIX that understands the pulse and emotions of a football fan. We recognize a great cultural fit with a young and vibrant brand like SIX5SIX and I am confident that this association is ought to set a new benchmark,” said Nikhil Bhardwaj, Director, Kerala Blasters FC.
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“We are extremely elated to come on board with a club that enjoys fandom of meteoric proportions. The kit will be crafted keeping the traditional yellow theme in place which is synonymous with the club’s tremendous fan base, and becomes the color of the city on match days. We also plan to launch special merchandise for the fans which will make them feel closer to their team and players” stated Ambar Aneja, Co-Founder and CEO of SIX5SIX.
The new Kerala Blasters kit is expected to launch ahead of the upcoming Indian Super League season on their official website and select retailers.
