Globant and LALIGA Introduce Sportian, a Global Technology Company Reinventing the Sports and Entertainment Industry

Sportian, the new identity of LaLiga Tech, was unveiled at an exclusive event for industry leaders held at the Cívitas Metropolitano Stadium in Madrid.

(Football news) LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid.

In 2021, LaLiga Tech was founded by LALIGA. It became a joint venture the following year when Globant acquired a 51% majority stake in the company. Today, LaLiga Tech evolves into Sportian, combining Globant’s extensive track record in technology-driven business and industry transformation with LALIGA’s expertise as a leader in the leisure and entertainment sector, creating unique experiences for football and sports fans.

“With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings,” said Martín Migoya, CEO of Globant.

“The technological commitment that LALIGA made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges,” stated Javier Tebas, President of LALIGA.

In addition to their focus on bringing new technologies like artificial intelligence to the world of sports, Sportian is consolidating three new product lines:

  • “Ignite Your Fan Experience,” digital products to increase audiences and enhance the digital fan experience;
  • “Empower Your Sports Teams,” platforms like Mediacoach that enhance team performance with real-time data;
  • “Supercharge Your Organization,” solutions for the end-to-end transformation of sports properties.

“The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilization, and transform the very essence of the industry,” said Alejandro Scannapieco, CEO of Sportian.

The consolidation of Sportian and its offerings to reinvent the sports and entertainment sector was presented today at an exclusive event with over 200 attendees at the Cívitas Metropolitano Stadium in Madrid. During the event, key figures including Martín Migoya, co-founder and CEO of Globant; Martín Umaran, co-founder and President of EMEA at Globant; Patricia Pomies, Chief Operating Officer at Globant; Javier Tebas, President of LALIGA; Oscar Mayo, Executive President of LALIGA; and Alejandro Scannapieco, CEO of Sportian, spoke about the significance of this alliance and the commitment to revolutionizing the world of sports.

Additionally, prominent industry figures provided their insights into the sports and entertainment industry at the event, including George Hanna, CTO of the Los Angeles Clippers; Nacho Fresco, Director of Technology at FIFA; Arno Lycke, Digital and BI Manager at Pro League; Bill Goren, Major League Rugby Deputy Commissioner; Ludmila Da Silva, football player at Atlético de Madrid; Leanne Bats, Head of Web3 at New Zealand Rugby; and Jorge Garbajosa, President of FIBA Europe.

About Sportian

Sportian is a provider of digital transformation solutions for the global sports and entertainment sector, powered by Globant and LALIGA.

Sportian offers a unique interconnected data ecosystem that helps clients grow through technology, embrace new business models, and expand their global impact. Its solutions combine technology, data, experience design, and business strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetization, competition management, real-time data capture, content innovation, and piracy prevention.

This ecosystem has been a central part of LALIGA since 2014 and is now used by a wide range of global competitions, broadcasters, federations, and clubs to reach the next stage of their digital transformation.

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

  • We have more than 27,000 employees, and are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
  • We were also featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: [email protected]

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LALIGA is the world’s largest football ecosystem. It is a private sports association composed of the 20 football clubs/SADs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, responsible for organizing professional football competitions at the national level. It has over 200 million followers on social media globally, across 16 platforms and in 20 different languages. LALIGA boasts the widest international network of all sports properties, with a presence in 41 countries through 11 offices, headquartered in Madrid, Spain. The association carries out its social initiatives through the foundation and is the world’s first professional football league to have a competition for players with intellectual disabilities: LALIGA Genuine.

See also: 10 things we learned this week in LALIGA EA Sports.


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