Pioneering off-road racing series Extreme E has teamed up with WSC Sports, a global leader in artificial intelligence (AI) driven sports video technology before it’s second X Prix in Lac Rose, Senegal from 29th to 30th May.

WSC Sports’ cloud based live-clipping platform Clipro will allow Extreme E to create and publish near live and highlights after the race in seconds as well as get access to WSC Sports’ innovative Graphics Engine that will add stunning visuals to help in branding and monetization.

Extreme E will also be assisted in distributing race highlights to its media partners as well as social media handles of the drivers through WSC Sports’ partnership with Socialie.

Ali Russell, Chief Marketing Officer at Extreme E, said: “It is really important for us to share the action with our fans as soon as possible as they won’t be watching the races on site. This partnership with WSC Sports not only allows us to share content quickly, but with some really interesting graphics and overlays, which I’m sure will appeal to our global audience.”

Itai Epstein, Head of Business Development, Central Eastern Europe & China at WSC Sports, said: “Extreme E offers an exciting and ambitious new racing concept. WSC Sports is always happy to partner with innovative and forward thinking organisations, and so we’re honoured to take part in this great endeavour and contribute to its success by providing Extreme E with the tools to maximise fan engagement and spread the word across digital media around the world.”

Extreme E is an electric off-road racing series that aims to bring light to the climate crisis and in order to reduce their carbon footprint, the series can only be broadcasted through global broadcasters and the championships social media platforms.