(More-on-sports) Anheuser-Busch, America’s leading brewer, today announced that Michelob ULTRA has become the exclusive beer sponsor of Team USA for the Olympic and Paralympic Games Paris 2024, Milan Cortina 2026, and Los Angeles 2028, and will be the Official Beer Sponsor of the LA28 Games. Michelob ULTRA, a superior light beer, is brewed for those who celebrate living an active and balanced lifestyle.
Today’s news follows an earlier announcement by the International Olympic Committee (IOC), which named AB InBev, the world’s leading brewer, a Worldwide Olympic Partner through 2028. The partnership highlights their joint commitment to responsible consumption and, together, they will reach billions of Olympic Games fans around the world with messages around connection, moderation and celebration.
“Beer and sports are better together. This partnership illustrates the opportunity for the beer category to positively impact and engage with billions of fans around the world, ushering in a new era of Olympic spirit as we cheer for our favorite national teams as they go for gold,” said AB InBev CEO Michel Doukeris. “We look forward to activating at the 2024, 2026, and 2028 games.”
“We are thrilled to announce Team USA’s partnership with Anheuser-Busch,” said Sarah Hirshland, CEO, U.S. Olympic & Paralympic Committee. “Our organizations share a long history of championing athletes and celebrating Team USA everywhere they compete. The addition of Michelob ULTRA to our team signifies more than a partnership; it’s an alliance supporting our athletes as they push beyond boundaries in the competitive world of sports. Together, we aim to shape a vibrant future for the global sports landscape, fueled by our shared dedication and passion.”
“The Olympic Games bring together sports and national pride in a unique blend of competitive spirit that unites the world. As one of the longest standing sports sponsors, Anheuser-Busch is committed to delivering on our promise to be there for the moments that matter to beer drinkers and sports fans across the country,” said Brendan Whitworth, CEO, Anheuser-Busch. “Team USA joins Michelob ULTRA’s incredible roster of sports partners including the NBA, WNBA, PGA, U.S. Soccer Federation, Mexican Football Federation, Copa America, and Professional Bull Riders, all of which share our passion for quality, excellence and celebrating an active and balanced lifestyle.”
Anheuser-Busch and Team USA share a commitment to responsible consumption. Unwavering in its advocacy for responsible drinking, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol.
Steadfast in its commitment to creating a future with more cheers, for over 165 years Anheuser-Busch has been investing in its people and in its communities, whether sourcing high-quality ingredients from American farmers, honoring those who have served in the Armed Forces or as first responders, providing disaster relief, creating jobs, or supporting a broad array of community organizations.
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