(Football news) “We Love Football is a project promoted by Atlético de Madrid to channel all our actions aimed to build a sport where diversity, inclusion, respect and tolerance are the main characters to inspire society.

It focuses on raising awareness and educating in values to our younger generations, promoting and supporting different initiatives in collaboration with the education community, sport organizations and other stakeholders.

We Love Football faces this challenge with the clear goal of breaking down inequality and all kind of discrimination barriers through sport, as key element of social cohesion, respect and social transformation.”

More information: We love football – Sites Atlético de Madrid (atleticodemadrid.com)

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