In cricket news, Ireland Men’s cricket team will be sporting new sponsors on their jersey with the front featuring ‘CoinDCX’ (the cryptocurrency exchange) while Playing11 (the online fantasy gaming brand) and sports marketers ITW will be featured on the sleeves.
Ireland Men’s cricket team will sport their new jersey for the first time in an ODI against South Africa on 11th July 2021. Dennis Cousins, Commercial Director for Cricket Ireland, said: “We are delighted to announce this new phase of our partnership today with ITW Consulting, which has introduced two dynamic new brands to the Cricket Ireland portfolio. We welcome both CoinDCX and Playing11 with their first entry into the Irish cricket market and look forward to a successful partnership.”
“Thanks to Bhairav and his team at ITW for working so hard on bringing these established brands to help strengthen and grow cricket in Ireland.”
CoinDCX, India’s safest cryptocurrency exchange has been increasingly growing it’s footprint in international cricket, having become the main sponsor of Sri Lanka and now Ireland. The brand aims to attract millennial and Gen Z audiences globally as well as the Indian subcontinent.
Mr. Sumit Gupta, CEO & Co-founder of CoinDCX, said: "This is our third cricket sponsorship this year and we are thrilled to be the Official Jersey Sponsor of Ireland Men’s cricket team. The crypto-assets market in India is under-penetrated. The cricket season attracts high viewership from all over India, and we aim to tap potential users through these sponsorships."
Playing 11 is a fantasy gaming application with over half a million users. Saurabh Jha, CEO & Founder of Playing11 said: “The Playing11 team is very excited to be an Official Partner of Team Ireland for the 2021-2022 season for all home and away matches. Cricket is one of the revered sports not just in India, but across the world. We are very excited by the prospects of this partnership and in other cricket playing countries like Ireland – this partnership offers excellent synergy for Playing11, as we aim to reach out to more users through this association. The Playing11 app will continue to be closely associated with Cricket in its different formats, and our aspiration is to capitalise on the following of the Sport, to further our message."
The third sponsor ITW is a sports consulting and marketing company with a global presence and an in-depth understanding of the International Sports and Media market. Bhairav Shanth, Co-founder & MD, ITW Consulting said: “We have always believed in global cricket’s tremendous potential beyond the major cricket playing countries and it’s a thrill to be walking that talk by having our presence as a sponsor on the jersey of one of the most exciting emerging teams today, who will be seeing a lot of action in the coming couple of seasons. It enables us to showcase ourselves to both audiences and stakeholders in the world of cricket and I am looking forward to this exciting journey through this association.”
