Extreme E announces Digicel as Caribbean broadcaster
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According to a Press release by Extreme E, they have confirmed partnership with Digicel with regards to broadcasting live racing action, plus highlight shows and docu-series, all over the Caribbean. The first race will be held in Saudi Arabia in April and will be broadcasted on Digicel’s channels like Catch 1 and 2, and on Sportsmax 1 and 2. The Content will be broadcasted in three different languages including English, French and Spanish. It will be available in 24 countries throughout the region. Extreme E is a new racing series consisting of electric SUVs competing in extreme environments around the world. The series aims towards creating awareness about the effects of climate change and human interference in some of the most remote parts of the world, featuring the performance of all-electric vehicles in extreme conditions and encouraging the adoption of electric vehicles in an effort for a lower carbon future for the planet. The five-race world tour will take place in some of the world’s most remote areas which have already been harmed or adversely affected by climate and environmental issues. The Caribbean, consisting predominantly of island states, is particularly vulnerable to the impact of climate change. The rising sea levels lead to coastal flooding, hurricanes, longer dry seasons and shorter wet seasons, resulting in adversities to the population and environment. Chief Marketing Officer at Extreme E, Ali Russell, said: “Extreme E aims to raise awareness of the climate crisis, and it is fantastic that we will air our sport for purpose across the Caribbean, which unfortunately has its own environmental challenges. By shining a spotlight on the environmental crisis through exciting wheel-to-wheel racing, we hope to not only raise awareness, but also highlight changes that can be made to live a less carbon-intensive lifestyle and protect our planet.” Digicel Home and Entertainment Group Chief Executive Officer, Gyorgy Zsembery, said: “We are excited to work with Extreme E as the broadcast partners for the Caribbean on this upcoming series. This innovative concept not only gives our audience access to top quality motorsport by some of the best in the industry, but also highlights the issue of climate change, a real concern for the Caribbean, and presents a model for how things can be done in the future.” Extreme E consists of ten teams starring some of the greatest personalities in motorsport including Formula One World Champions Lewis Hamilton, Nico Rosberg and Jenson Button; along with American motorsport legends like Chip Ganassi and Michael Andretti. Each of the teams for the first time in motorsports will have both a male and female driver and they will drive an electric SUV – ODYSSEY 21 – in five locations that have all been affected by climate change. The first race will be held in AlUla, Saudi Arabia from 3–4 April, followed by Dakar, Senegal from 28-29 May, Kangerlussuaq, Greenland from 28-29 August, Para, Brazil from 23-24 October and Tierra del Fuego, Patagonia from 11-12 December.