Bhopal, May 11 (PTI) Megha Parmar — the first woman from Madhya Pradesh to climb the Mount Everest — has been removed as the brand ambassador of the ‘Beti Bachao, Beti Padhao’ campaign by the Women and Child Development department, barely two days after she joined the Congress.

An order to this effect was issued on Wednesday by Women and Child Development department Additional Director Rajpal Kaur in the Bharatiya Janata Party (BJP)-ruled state.

The order reads, “All brand ambassadors, gender champions who have been appointed are relieved of their duties forthwith. Under it, Ms Megha Parmar has been relieved as brand ambassador.” Parmar confirmed the development and expressed shock over the state government’s move.

“Yes, I have been removed as brand ambassador (of the girl child-centric scheme). I got a WhatApp message and an email at 5 pm on Wednesday,” the 28-year-old mountaineer told

Source: PTI News