(Cricket News) JioCinema, the Official Digital Streaming Partner of the IPL, kept track of more than 1300 billion video views in the first five weeks, continuing to set standards for online sports viewership throughout the world. The average amount of time per viewer for every match on JioCinema reached 60 minutes, indicating that viewers were engrossed in the fan-centric presentation. Twice as many people watched IPL on connected TV than on HD TV.
“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Anil Jayaraj.
Viacom18 Sports CEO Anil Jayaraj further continued, “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”
Twice over the course of five days, JioCinema exceeded the TATA IPL’s top concurrency records. They reached a 2.23 Cr. peak on April 12 during the Chennai Super Kings vs. Rajasthan Royals game. Five days later, JioCinema once again shattered the record with a concurrency of 2.4 Cr. during the Royal Challengers Bangalore vs. Chennai Super Kings match.
JioCinema unveiled a 360-degree viewing function to delight fans following the unprecedented reaction to date, highlighting the power of immersive fan engagement on the internet. Through partnerships with top IPL teams, viewers have enjoyed the distinctive language feeds, which include Bhojpuri, Punjabi, Marathi, and Gujarati, as well as digital-only features like Multi-cam, 4K, and Hype Mode.
They have also delighted in exciting, action-packed, and exclusive content, including highlights and interviews with top players like Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, and David Miller.
Additionally, a record number of advertisers have joined JioCinema, and the amount of income booked is also substantially higher than it was for digital last year. The number of companies jumping on the digital bandwagon is anticipated to increase.
JioCinema has 26 top brands partnering for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
In the run-up to the 2023 competition, the defending champion Gujarat Titans, the five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals all revealed special collaborations with JioCinema.
World-renowned cricketer Sachin Tendulkar, four-time IPL champion MS Dhoni, No. 1 T20 batsman Suryakumar Yadav, and vice-captain of the India Women’s team Smriti Mandhana teamed up with JioCinema to promote their world-class, digital-first TATA IPL presentation.
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