The Asia Cup media rights have a starting price of USD 170 million set by the Asian Cricket Council (ACC). For tournaments like the Men’s, Women’s, Men’s Under-19, Men’s Emerging Teams, Women’s Under-19, and Women’s Emerging Teams Asia Cups, the Asia-Pacific Cable Association ACC is providing worldwide television, digital, and radio rights. The date of the auction is November 1.

The Men’s Asia Cup, which spans four continental championship editions over an eight-year rights period from 2024 to 2031, is the centerpiece event in the rights package. India will host the Asia Cup in 2025 (in T20 format), Bangladesh in 2027 (in ODI format), and Pakistan in 2029 (in T20 format).

There will be 13 matches in each Asia Cup edition, with the highly anticipated matchups between archrivals India and Pakistan serving as the major money-maker for broadcasters. The two teams will play each other in at least two assured games, and if they face off in the championship game, there may be a third. There were two India-Pakistan matches in the most recent Asia Cup, which was conducted using a hybrid format with games held in both Pakistan and Sri Lanka. Both matches and the championship were won by India.

Three women’s Asia Cups are available in the rights period, according to the Invitation To Tender (ITT). The Asia-Pacific Championship (ACC) has declared that the winner will be chosen by e-auction, which is now widely recognized as an impartial and open process. Before the e-auction, interested parties must submit their technical bids in Dubai on October 30.

Before the auction, the main question is: How many broadcasters will be there? Specifically, will Disney Star and Viacom18/Jio Cinema, which are backed by Reliance, submit separate bids, or will both participate. This is an open question because the two broadcasters are about to merge, for which the majority of the regulatory clearances have already been obtained.

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