(Esports news) Tata Motors have been announced as title sponsors for the Yuvin Valonrant Invitational tournament, scheduled to be held from September 2 – 5, 2021. This move marks the entry of the biggest automobile manufacturer Tata Motors into the Esports domain.
While welcoming Tata Motors to the Esports family, Sharang Naicker, CEO & Founder of Yuvin Esports Pvt. Ltd., said, “One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything is becoming ‘e’ it is perfect time for the grand entry into ‘e’sports.”
Yuvin Esports Pvt. Ltd was founded by an ex-pro gamer Naicker in 2018. The company’s aim is to build and groom talent from India, South Asia and Southeast Asia. The Yuvin Valorant Invitational tournament will feature the top eight Valorant teams from India battle it out in a single elimination format for the prize money of INR 1 lakh. The contest will be in a best of three format while the grand finale will feature a best of five format.
Yuvin Esports’ this invitational Valorant Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors have partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” Sharang Naicker further added.
“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with the Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.” Nikhil Kurian, Head – Digital Marketing, Tata Motors, PVBU commented.
