(Football news) The Women’s Champions League will be added to EA Sports FIFA 23 after a multi-year deal was signed between the two parties. In July, the Women’s Super League and France's Division 1 Feminine were the first professional female leagues to be introduced in the game with Chelsea forward Sam Kerr featuring on the latest cover alongside PSG’s Kylian Mbappe.
When asked about being featured on the cover, Kerr said “I'm still not used to seeing my face on a billboard in London. I think [the growth of the game] is down to the players. The quality has jumped up so much. If you look back to last year and the level that female athletes were working at, it's incredible. The training I used to do, to what I do now is night and day. We have transformed into top professionals. It makes the game so marketable right now. There are so many of these top athletes too. It's not one or two like it perhaps used to be in America. There are so many top female athletes and top leagues which is incredible to see."
Former France international and current secretary of the French Football Federation Laura Georges told a panel: "There is a shift in investment from [the French] federation. Every game in Division 1 Feminine is on national television now. People are now saying 'I want to invest in the women's game.' Sponsors used to say 'ok well if we have the men's competition then we can get the women's as well, why not.' But now sponsors want the women's game exclusively.”
With England Women’s team winning the Euro 2022 this summer, interest in the Women’s Super League is now at an all time high with attendances rising across stadiums in England. This September, the North London derby between Arsenal and Tottenham Hotspur attracted a crowd of 47,367 while a friendly between England and USA at the Wembley Stadium in October had 76,893 in attendance. Speaking about the rising interest, Kerr said “It's a beautiful side to our game. So many fans come to [Chelsea's home ground] Kingsmeadow every week and we all know their faces. That's very unique to the women's game.
“There are so many fans around the world who have done so much for me that I really remember and I don't think that's quite so common in the men's game. We know how important they are. They have helped grow the game. The whole game knows how much they mean. Without them really believing in the game five or six years ago, I don't think women's football would be where it is today."
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