(Football news) The much-awaited clash between FC Barcelona & Real Madrid – one of the biggest sporting rivalries in world football – experienced unparalleled enthusiasm as it returned to the national capital on Saturday for the ‘The Official LALIGA Watch Party’. In collaboration with LALIGA’s media partner in the region, Viacom18 & global partner PUMA, the event witnessed massive participation. With Real Madrid securing a 2-1 win against the hosts, courtesy a Jude Bellingham brace, fans across Mumbai, Delhi, and Kerala were immersed in the LALIGA experience through similar screening activations in collaboration with LALIGA, Viacom18, and select fan clubs.
Emceed by football-centric content creator, Drogbaba, the excitement at the event was even captured by the Talk Football HD team across their social media handles while fans across different parts of the country viewed the free livestream on Viacom18’s JioCinema and broadcast on Sports 18-1 HD. Alongside an array of exciting interactions and refreshments, fans also had the opportunity to participate in a half-time quiz activation by PUMA, on all things LALIGA & ELCLÁSICO. The grand prize was presented to a lucky fan at the end of the event through a raffle; An official LALIGA football signed by Indian cricket captain & LALIGA brand ambassador Rohit Sharma.
With regards to the success of the event, Aakriti Vohra – LaLiga Global Network Delegate, India said, “The passion and fervour displayed by football fans is a testament to the global appeal of LALIGA and the pull of the ELCLÁSICO. We are thrilled with the success of this event and are delighted to play a role in fan screening activations across Delhi, Mumbai & Kerala with support from Viacom18. Along with our global and Indian partners, we are committed to continuing our support for the beautiful game through this vibrant and passionate football community in India.”
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