According to a press release by the Board of Control for Cricket in India, The Indian Premier League Governing Council (IPL GC) today confirmed a multi-year partnership with Upstox, one of India’s top and fastest-expanding digital brokerage company, as an official partner for IPL, which will kick start on April 9th, 2021. Established with the aim to make financial investing easy, equitable, and affordable to the Indian investors, Upstox provides with online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs catering to both investors and traders. Supported by marquee investors such as Tiger Global, Upstox currently enjoys over 2.8 million customers. Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.” Commenting on the partnership, Ravi Kumar, Co-founder & CEO, Upstox said “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.” This is the first time in the history of IPL, that a Company hailing from Stock and Mutual Fund sector would be collaborating at large to create awareness about this field