(More on sports) New Era Cap, LLC, the international sports and lifestyle brand, announced a multi-year “Official Product” agreement with the U.S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product.
New Era will provide exclusive headwear to U.S. Olympians and Paralympians, beginning with the moment they make the U.S. Olympic and Paralympic Teams through their experiences in Paris. This new agreement with New Era Cap represents Team USA’s first-ever official product deal with a headwear-focused brand.
“We are excited to be expanding our relationship with Team USA, reflecting not only New Era’s legacy in the American sporting scene, but our brand’s global influence on fashion and culture,” said Todd Sokolowski, Director of Licensed Products at New Era Cap. “The honor of earning the title ‘Olympian’ or ‘Paralympian’ is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris.”
Throughout the spring and into the summer, athletes have received special Team USA-branded New Era caps with the phrase “Made It” embroidered on the underside of the visor upon making the Olympic and Paralympic teams.
At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret, and a trucker-style cap – that are exclusive to Olympians and Paralympians.
“The athletes have been waiting their entire lives for this moment and we don’t take that lightly,” said Peter Zeytoonjian, SVP, Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. “It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams.”
New Era’s collaboration with LA28 will bring a fresh look to the first summer Olympic and Paralympic Games held in the United States in more than three decades when the Games arrive in Los Angeles in 2028.
New Era also announced its six brand ambassadors for the 2024 Paris Olympics:
- Claire Curzan (Swimming) – Cary, North Carolina/University of Virginia. A 2020 Olympian and member of the silver-winning 4×100 medley relay team, Claire won four medals at the 2024 World Aquatics Championships.
- Shawnti Jackson (Track and Field) – Wake Forest, North Carolina/Arkansas. An up-and-coming sprinter, Shawnti set three national high school records in 2023 and won gold in the 200 at the Pan American U20 Championships before anchoring Team USA to an American U20 record and gold in the 4×100 relay.
- Ilona Maher (Rugby) – Burlington, Vermont. The 27-year-old center has been with the U.S. women’s rugby team since 2018 and won three national collegiate titles with Quinnipiac. Ilona was a member of the U.S.team which placed sixth at the Olympic Games Tokyo 2020.
- Gerek Meinhardt (Fencing) – San Francisco, California/Lexington, Kentucky. The 33-year-old medical school student at the University of Kentucky will be making his fifth Olympic Games appearance, having earned team bronze in 2020 and 2016. A 14-time individual medalist at Grand Prix and World Cup events, Meinhardt became the first U.S. men’s foil fencer to earn a No. 1 world ranking in 2014.
- Fred Richard (Gymnastics) – Stoughton, Massachusetts/University of Michigan. Richards became the youngest individual world medalist in U.S. history when he took bronze in the all-around at the 2023 World Artistic Gymnastics Championships. He was a silver medalist in team, all-around and rings for Michigan at the 2024 NCAA Championships.
- Jayson Tatum (Basketball) – St. Louis, Missouri/Boston Celtics. Jayson was a member of the gold medal-winning U.S. team at Tokyo 2020. A six-year veteran with the Boston Celtics, the small forward is a five-time NBA All-Star.
Fans can secure their own Team USA limited edition caps and apparel from New Era. The cap collection features a wide array of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY adjustable, 9SEVENTY stretch, 9SEVENTY trucker, 39THIRTY stretch and bucket caps. The apparel collection includes Team USA T-shirts and hoodies.
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