According to a press release, India’s leading fantasy sports platform MyTeam11 has launched the “Ab Poora India Khelega” campaign to bring people together, uniting Indians through the passion and love for cricket.

The campaign launch was marked through three videos that portray the bittersweet relationship a father and a son share and how people and families in an Indian household bond over cricket matches, especially during the world’s premiere most T20 cricketing bonanza. It also has an objective to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how learning fantasy cricket gets easier through its user friendly application.

Speaking about the campaign, Manvendra Singh Rathore, CMO, MyTeam11 said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

He further added, “We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket.”

Accompanied by the video campaign of “Ab Poora India Khelega” will be Virender Sehwag and Danny Morrison, the voice of MyTeam11 along with TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

MyTeam11, during the 2020 season, launched the “India Ki Apni Fantasy App” and enjoyed great success that saw a 3-3.5x increase in the number of participants on the platform.