(Football news) LALIGA has increased its brand value by 15% compared to last year, according to the BrandZ Kantar ranking, an annual list of the 30 most valuable Spanish brands. According to the consultancy firm’s data, LALIGA has now reached its highest brand value in four years, when it was first included in the ranking of Spain’s most valuable brands. In fact, Kantar estimates the company’s brand value to be $1.653 billion.

Angel Fernandez, Director of Global Brand and Strategy at LALIGA, stresses that: “The strategic revolution that our company and brand underwent last year has allowed us to consolidate our position at the front of consumer minds as a leading entertainment brand. We at LALIGA will continue to work in this direction, inspiring our fans and making them part of the wonderful football ecosystem we have today”.

Overall, the value of the 30 most valuable Spanish brands in the 2024 Kantar BrandZ ranking grew by 12% when compared to last year, and now exceeds 100 billion dollars, which is the highest annual growth rate recorded in the Spanish ranking over the last five years. The companies that top the ranking remain Zara (with a value of $24.966 billion), Movistar ($13.024 billion) and Iberdrola ($9.709 billion).

In compiling the ranking, Kantar takes into account both the financial performance of each brand and how consumers rate its equity.

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