According to a press release by Extreme E, the path breaking electric SUV racing series,  announced on Friday that Japan’s biggest sports broadcaster, J SPORTS Corporation (J SPORTS), is airing the Championship on its linear channels, J SPORTS 1, J SPORTS 2, J SPORTS 3 and J SPORTS 4. Each five of this year’s X Prix are being broadcast with Japanese subtitles, starting with the exciting inaugural event which was aired live from Saudi Arabia. Additionally, viewers in Japan were also able to watch streaming and highlights of the season opener on J SPORTS’ On Demand, the digital platform of J SPORTS.

Ali Russell, Chief Marketing Officer at Extreme E said: “Our broadcast agreement with J Sports allows Extreme E to reach a huge Japanese audience with our sport for purpose series. J Sports is well-known for its exceptional coverage of major sport including our sister championship, Formula E – and I am confident that last weekend’s incredible Extreme E season opener from Saudi Arabia delighted its discerning audiences in Japan as well as everyone else who saw it from around the world.

“As a sport without spectators on site, it is vital that our series can be seen by as many people as possible and the only way to do that is through a screen. We look forward to bringing our next four X Prixs to J Sports’ audience – as well as sharing Extreme E’s wider messages around electrification, environment and equality.”

Yoshinori Konno, Vice President and Director at J SPORTS, said: “We are celebrating the amazing debut of this innovating electric SUV racing series. It is our great pleasure that J SPORTS is partnering with Extreme E and will deliver all the races during its inaugural season. As the leading sport-dedicated broadcaster in Japan, we also feel esteemed about supporting this promising project with the mission of enlightening public awareness of issues including climate change as well as gender equality.”

After the Championship debut in Saudi Arabia earlier this month, the championship will now visit Senegal on 29-30 May, followed by Greenland during 28-29 August,  Brazil on 23-24 October and finally Patagonia during 11-12 December.

By scheduling races in the regions that are enduring severe effects of the environmental crisis, like the tropical rainforests and the Arctic, the objective is to increase audience awareness and interest in climate issues.

The series also features a unique viewing format, as races will be taking place without spectators as part of Extreme E's commitment of reducing the series' carbon footprint. Additionally the Championship is transporting requirements for each X Prix via sea through its floating centrepiece, the Wonderful, St. Helena.