New Delhi, Apr 5 (PTI) Disney Star is continuing to sign up advertisers for the ongoing Tata IPL 2023, encouraged by the initial viewership of the T20 league on its television platform amid “unavoidable” competition from JioCinema which has the digital streaming rights, according to a senior company official.

The company, which has the linear broadcast rights for Tata IPL, has so far roped in 13 sponsors, including Dream11, Asian Paints, Thums Up, Airtel, Cadbury, Mountain Dew, Parle Biscuits, Kamla Pasand, Rupay, Britannia, Tata Neu, Jindal Panther TMT Rebars and LIC.

According to Disney Star Head – Sports Sanjog Gupta, the broadcaster clocked a total of 8.7 billion minutes of consumption on TV for the opening match, which is 47 per cent more in comparison to last year as per BARC India data.

“The interest in IPL continues to be high in multiple categories. IPL is unavoidable,” he told

Source: PTI News