(Football news) India’s leading football club Kerala Blasters FC has announced its association with PhonePe, a digital payment and financial services platform for the upcoming season of the Indian Super League (ISL). With this partnership, the PhonePe logo will now be visible on the back of Kerala Blasters jerseys, worn by the players and fans during the Indian Super League.

In a press release, Nikhil Bhardwaj, Director, Kerala Blasters FC said, “PhonePe is one of the new generation companies of India and it gives us all at KBFC immense pleasure to welcome them to the Blasters family. They are paving the way by leading a digital and lifestyle transformation and share our vision to make people’s lives better through technology and sport.”

Ramesh Srinivasan, Director – Brand Marketing, PhonePe said, “With a user base of 30Cr+ Indians and growing, we pride ourselves in not just being a national brand but also a regional brand. Specifically, in the Kerala market, Football and KBFC are big passion points and we are excited about this partnership. We welcome the opportunity to be a part of the cultural fabric of the state and contribute meaningfully by bringing digital payments and financial services to everyone”

The upcoming Indian Super League season is set to begin on November 19th.

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