(Motorsport) Formula 1 team AlphaTauri revealed their 2023 car AT04 at a glitzy launch in New York City. While the car looks similar to the one AlphaTauri launched last year, there is a change in livery with the addition of red, most notably at the rear wing, showcasing their partnership with new sponsor PKN Orlen. The launch took place on Saturday in Manhattan alongside AlphaTauri Fashion’s launch of their 2023 Autumn/Winter collection.

AlphaTauri team principal Franz Tost said “As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience.”

Red Bull’s sister team has had a disappointing 2022 campaign where they finished ninth in the Constructors Championship. Since then, the team have signed Nyck de Vries following Pierre Gasly’s departure to Alpine and the Dutch racing driver will feature alongside Yuki Tsunoda.

Yuki Tsunoda said “I’ve had a lot of fun this week in New York City and it’s also been great to attend the event here today, it’s such a cool backdrop for both the fashion collection and our new 2023 livery. The classic Scuderia AlphaTauri colours look great next to the new clothes and I can’t wait to try both out this season!”

De Vries said “I’ve loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week has been extremely special for me, and really showed me what the brand is about. The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.”

Speaking about AlphaTauri’s 2023 ambitions, technical director Jody Egginton said “We learned a lot from the AT03 along the course of its development and much of what we learned has gone forward into the general layout of the AT04 to address some of the weaknesses we identified from last year’s car. In simple terms, we were lacking a little bit of downforce compared to our main competitors and there was an opportunity for mass reduction. I think that the whole field will be much closer together,” he said.

“Of course, the three big teams still have an advantage from their infrastructure, from the personnel side, but I’m quite convinced that in 2023 the cars will be much more evenly matched. In addition, while (Max) Verstappen won the championship quite early on in the season last year, I don’t expect that one driver will have such a big advantage this year and win so early. I think it will become a fight that goes on until the end of the season. That’s what the fans, spectators, and we all want to see.”

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