(Football news) Chennaiyin FC and FitBit have extended their partnership for the fourth consecutive year with Fitbit being the official wellness partner for Chennaiyin FC for the 2021/2022 season. The two brands will team up and aim to help players and their trainers keep updated with physical and mental conditioning with FitBit insights.

Mr. Alok Shankar, Country General Manager, Fitbit, said: “Since day one, we have witnessed great synergies between Fitbit and Chennaiyin FC, and with every new season, our partnership has elevated to new heights and been instrumental in showcasing the best of sports talent and connected health and wellness. We look forward to another great year of partnership with one of India’s most loved clubs, CFC, and wish all the best to the team.”

Commenting on the club’s continued partnership with Fitbit, Vita Dani, co-owner, Chennaiyin FC, said: “Fitbit & Chennaiyin FC have now had a long-standing partnership. Our brand values are similar, and the joint objective is to ensure that the club can utilise the wearable technology provided by Fitbit, to help improve the performance of the players and help our coaches with key data. We are glad that Fitbit is associated with us once again and we look forward to a successful season with them.”

The coaching staff and physios will use FitBit for their overall wellness for the players and Chennaiyin FC players will sport the Fitbit Charge 5 across the team’s social media handles. The partnership will also be amplified on digital content, print and on-ground branding. The oxygen levels of players will be tracked with the SpO2 sensor and other key metrics like ECG, Heart Rate Variability (HRV), Resting Heart Rate (RHR), sleep, heart rate tracking, and more.

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