Motorsports News, 21 July 2021, London
GROUNDTRUTH, The 2021 Extreme E event team will be supported by a line of backpacks manufactured from 100 percent recycled plastic and newly innovative collected CO2 – exclusive to the bag market – from the award-winning brand that creates sustainable backpacks, accessories, and expedition kits.
GROUNDTRUTH was founded by sisters Georgia, Nina, and Sophia Scott, and is motivated by Georgia and Sophia's years of travel and experience as documentary filmmakers on the front lines. Their video work exposed them to a variety of harsh conditions, from drought to conflict.These firsthand experiences inspired them and their sister Nina, a textile specialist, to form a company that could provide beneficial answers for the environment.
The sisters have developed their own sustainable materials using cutting-edge technology. A unique ballistic weave cloth manufactured from plastic garbage gathered from landfills, rivers, and oceans around the world is one of them. A total of 120 plastic bottles are used to make each GROUNDTRUTH backpack.
GROUNDTRUTH is now leading the way in building circular lifecycles with their technological partners Carbon Upcycling Technologies. They are moving the fashion and industrial industries forward by combining recycled polyethylene, i.e. domestic plastic trash, with nanoparticles containing solidified atmospheric CO2 obtained from the air.
Sophia Scott said: “We are delighted to be collaborating with Extreme E as we share the vision for actively helping to protect our planet. We are excited to be able to showcase these backpacks and our new CO2 developments on this fascinating world stage. We are constantly exploring the planet for new technologies to remain at the forefront of green innovation.”
Extreme E Chief Marketing Officer, Ali Russell said: “We are delighted to be collaborating with GROUNDTRUTH – they are a truly inspirational company who share our ambitions to promote a carbon zero future. We are showcasing this through our racing and entertainment platform and they are demonstrating how our waste of today can be used to create functional and stylish products. We will certainly enjoy exposing the backpacks to the variety of extreme environments and locations through our Extreme E events.”
Also read: An in depth look at the Extreme E battery that powers the ODYSSEY 21
Sophia Scott of GROUNDTRUTH will be part of an all-female team of athletes, sailors, scientists, and storytellers sailing from Iceland to Greenland to test the newly developed material made from CO2 gathered while monitoring the Arctic's ever-changing climate and pollution. TEAM UMIAQ, a six-person team, will create a documentary on the trip and their subsequent learnings. At the end of August, their boat will arrive at Kangerlussuaq, Greenland, at the same time and location as Extreme E's third race event (27-29 August).
This fortuitous coincidence will give their new collaboration a big boost, allowing their united messages to be documented for a massive global audience as well as the on-site attendance at this incredible race event.
