London: Extreme E on Tuesday launched FanWorld – a virtual experience for fans at home to bring them closer to the Extreme E action. In this virtual zone, fans will be provided exclusive access to the Command Centre, driver’s on-board cameras along with a chance to bag a spot in a live Q&A with the championship’s drivers.
Fans are encouraged to share their experience using the hashtag #XEFanWorld and the finest content will be hosted in the virtual world bringing fans from all over the world together to experience the Championship. In addition to this, there will also be an opportunity for them to access virtual autograph cards.
Ali Russell, Chief Marketing Officer, said: “I think this new initiative is going to excite fans and give them new ways to engage with Extreme E.
“We saw a huge appetite for the series from the Desert X Prix and I hope this will continue to grow throughout Season 1. FanWorld brings all the action to the homes of people that enjoy our sport and brings them closer to the racing.”
The GridPlay vote opens on Wednesday 26 May at 0900 GMT and closes 30 minutes into Semi-Final 2 on 30 May, Sunday. This gives the fans an opportunity to choose their favourite side and influence the starting line-up for the Final.
Teams that don’t progress into the final can gift votes to their preferred competitors. In Saudi Arabia, Andretti United were able to pick its starting position in the closing race, which indeed highlights the importance of every vote.
The Ocean X Prix will take place this weekend from 29-30 May in Lac Rose, Dakar, Senegal.
