According to a press release by Extreme E, the electric off road racing series has now partnered with SNTV, world’s biggest sports news video provider. The partnership will aim to share it’s innovative sporting products with audiences from around the world. SNTV has worked with federations, sports organizations and brands to provide sports video news and highlights to broadcasters and digital publishers worldwide in the last 24 years. It will now bring it’s production expertise and distribution network to Extreme E. Ali Russell the Chief Marketing Officer of Extreme E said “SNTV is a partner that will help give Extreme E global reach and exposure through its connections and expertise. Not only will they support sharing the racing action, they will use hybrid storytelling to share a wide variety of content the series has to offer.” SNTV also has ties with several sporting properties in the world including NBA, Bundesliga and Formula One. Extreme E will start racing in April 2021. Ten entries, including Chip Ganassi Racing and Andretti United (USA), Veloce Racing, JBXE by Jenson Button, X44 by Lewis Hamilton (UK), ABT CUPRA XE, Rosberg Xtreme Racing (Germany), Team TECHEETAH (Indonesia), Hispano Suiza Xite Energy Team and ACCIONA | Sainz XE (Spain) have been confirmed. Each team will race the ODYSSEY 21, the electric SUV crafted to take on five formidable environments – the arctic, the glacier, rainforest, desert and the coast. It will aim to throw light on the issues of the climate crisis and leave a lasting positive impact through its legacy programmes.
