London: In the latest Motorsports News, Extreme E, the Off-road electric race series on Wednesday announced its partnership with global media group Eleven Sports to take the championship’s X Prixs to motorsports lovers in multiple markets.
Eleven has gained the rights to the series's live race coverage along with its behind-the-scenes magazine programme, preview, and review shows for its new global streaming platform ElevenSports.com and for Eleven Sports Belgium. Eleven’s coverage will be available in languages like English, French, Flemish and German.
ElevenSports.com is all set to reach millions of fans annually and stream thousands of hours of sport. The partnership will deliver Extreme E to audiences in over 140 nations worldwide, on a non-exclusive basis.
Eleven Belgium is the major sports platform in Belgium and Luxembourg, with a rights portfolio that features the Belgian Pro League, LaLiga, Bundesliga, NBA, UFC, and more.
Eleven subscribers in Belgium and Luxembourg will be able to enjoy all the latest action from the Extreme E series via Eleven Belgium’s award winning OTT and linear channels.
The opening Extreme E X Prixs from Saudi Arabia and Dakar, Senegal, have already mesmerized audiences around the globe. Eleven will now further strengthen the coverage of the Championship. The aim of the game – to showcase the benefits of electrification through motorsport, along with shining the spotlight on the adverse effects of climate change.
Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted to have extended Extreme E’s viewing reach globally with Eleven Sports. Our opening races have delighted audiences around the world with the thrilling new race format and high drama. We have proven that Extreme E’s sport for purpose is not only a must see for fans, but it also marks a new era of racing that highlights the benefits of electrification whilst at the same time shining the spotlight on the climate crisis with the storytelling around the championship.”
Guillaume Collard, ELEVEN Belgium & Luxembourg Managing Director and Group Chief Rights Acquisition Officer, added: “Extreme E is already proving itself to be a hugely exciting competition, with a vital climate change message at the heart of the race. We’re delighted to be bringing the competition to our audience in Belgium and Luxembourg as well as using our transformational digital platform elevensports.com to provide passionate motor sport fans in over 140 markets with the opportunity to enjoy all the action from the Extreme E championship.”
