(Sports news) Supreme TV is the fastest growing T.V channel in Sri Lanka and has agreed to be the exclusive broadcaster of the Lanka Premier League (LPL) in Sri Lanka. The multi-year agreement, is one of the biggest broadcasting purchases in the Island Nation will help LPL be broadcasted in every nook and corner, Supreme TV is committed to play an integral part in the television and digital transmission of the LPL starting from the second season.
“It is with great pride and humility we undertake this joyous mission. Supreme TV has become a household name and it is the fastest growing Sinhala Language channel in Sri Lanka with special focus on sports and entertainment. At a time when our nation is going through a challenging period due to the Covid-19 pandemic, LPL comes as a breath of fresh air to infuse positivity and regain its character as a sport loving nation. LPL brings to the island the revolutionary concept of franchise T20 cricket which features international cricketers of repute pitched along with our own leading cricketers, not to mention the budding ones who greatly learn from this exposure. One of my biggest hopes is that young and upcoming cricketing talent that our country has always been blessed with, uses this opportunity to harness their talent and soon start to compete for selection in the national side. LPL is a great opportunity given to Sri Lankans to see many cricketing stars in action, whilst passionately supporting their preferred team all in our turf. Supreme TV considers it a great privilege to take this rare entertainment to all Sri Lankans – the urban elite, as well as to every village, with their strong island wide coverage for a continuous period of almost a month. For a cricket loving nation, which is slowly disengaging from the pandemic at this moment, the opportunity to enjoy the high quality second season from home is probably the best year end gift,” said RM Manivannan, Chairman Supreme TV.
Mr Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL said, “It gives me immense pleasure to welcome on board Supreme TV as our broadcast partner of the prestigious Lanka Premier League and I can confidently say that this association is a great testament to the brand LPL. In the first edition, from Sri Lanka alone we garnered a total viewership of 1.9 million which is quite significant. Our first season was a big success and with the addition of Supreme TV, we will only grow bigger.”
Also read: Sri Lanka Premier League to take place in December
The inaugural edition of the Lanka Premier League (LPL) which was played in a bio bubble at Hambantota from November 26 till December 16, 2020, reached viewership of 557 million people through TV, digital media, social media and traditional media outlets. Sponsors enjoyed an uprise to their media evaluation as they earned $54.5m and title sponsor MY11CIRCLE enjoyed a ROI of 9.85x. Winner of the first edition of LPL, Jaffna Kings topped the valuation chart with $3.98m, followed by Galle Gladiators ($3.82m), Dambulla Vikings – now Dambulla Giants, ($3.54m), Colombo Kings ($3.44m), and Kandy Tuskers ($3.19m).
The LPL matches, which were telecasted live by Sky Sports, Sony Sports Network, Geo, PTV, and Willow TV, ITN in Sri Lanka, India, Pakistan, Bangladesh, UK, US, Canada, Ireland, and New Zealand reached an audience of 155 million. On social media, it achieved a reach of 218 million and LPL found 133,478 mentions on different social media platforms.
