Extreme E has announced a collaboration with leading content distribution platform Socialie to enhance the electric off road racing series’ management, distribution and ROI of social media content. This includes race coverage, environmental objectives and behind the scenes stories of people and places with coverage from drivers, teams, partners, stakeholders and media.
Since 2016, Socialie has boasted clients such as ATP Tour, WTA, UFC, FIBA Media, European Tour amongst others. The company is known for maximizing the social ecosystems of brands and delivering fast, impactful content and utilizing advanced sharing mechanisms.
With this partnership, Extreme E will be able to deliver content from remote locations direct to their Socialie account which will them be redistributed, retaining full visibility of social analytics across drivers, teams and stakeholders social accounts.
Ali Russell, Chief Marketing Officer at Extreme E said: “Extreme E’s collaboration with Socialie means we can fully realise the potential of our outstanding visual content as well as amplify the environmental, electrification and equality messaging behind our unique sport for purpose series.
“The modern social media landscape presents enormous opportunities for Extreme E, not only as an emerging and innovative sport but one with a vital narrative to deliver, and we’re excited to take that further than ever before.”
Kristin Adams, Socialie CEO and Founder said: “We are excited to be working with Extreme E during its inaugural season. The championship is highlighting the impact of climate change through sport but also through the media.
“By using Socialie, Extreme E is empowering its drivers, teams and other influential stakeholders to easily share and amplify this very important message across social media to showcase the unique events and raise awareness for the need to protect the environment. We are proud that Socialie has been chosen as its platform to achieve this.”
Extreme E will now head over to Greenland (28-29 August) for it’s next race. The series aims to highlight the climate crisis by holding races in locations that are most vulnerable. As the series has a unique viewing format without spectators, fans can watch the races live via social media. Extreme E also transports equipment through its floating centerpiece, St. Helena to reduce the Championship’s carbon footprint.
