According to a press release by Extreme E, beIN MEDIA GROUP, the global sports and entertainment group, has acquired the non-exclusive broadcast rights to the debut season of environment-conscious racing series Extreme E in 24 countries in the Middle East & North Africa (MENA).
beIN SPORTS will broadcast live races having the 100 per cent electric motorsport cars, highlight shows along with the series' 20-part magazine programme, Electric Odyssey.
The Extreme E season kick started with the inaugural race in Saudi Arabia on April 3. The Championship will next tour Senegal (May 29-30), Greenland (August 28-29), Brazil (October 23-24) and Patagonia (December 11-12).
By scheduling races in regions that are facing the effects of the climate crisis, like deserts, tropical rainforests and the Arctic, the objective of the championship is to increase viewers’ awareness of climate issues and encourage them to take measures to protect the planet.
With some of the biggest names in motorsport which includes Jenson Button, Sebastien Loeb and Jamie Chadwick – the series guarantees to be an exciting adventure for motorsport lovers in the MENA region.
Duncan Walkinshaw, Director of Programs at beIN MENA said: “We are delighted to broadcast Extreme E to our millions of subscribers all across the Middle East and North Africa. Extreme E is not only committed to raising awareness of climate change, but it is also focused on promoting gender equality and creating a level playing field for all, with 50 percent of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”
Ali Russell, Chief Marketing Officer at Extreme E added: “This is another great broadcaster relationship for Extreme E and I’m delighted beIN Group will be showing our unique sport for purpose.
“Our inaugural X Prix in AlUla, Saudi Arabia was a great success and we can’t wait to continue the race for both our planet and to crown the very first Extreme E champions as we look ahead to our second X Prix – the Ocean X Prix – in Lac Rose, Senegal at the end of May. It is going to a great spectacle for fans across the world.”
beIN entertains and operates in 43 nations in the world, including 24 nations across the MENA.
With 4K and Full HD broadcast on satellite, the beIN experience is also available on computer, mobile, tablet, and other devices via beIN CONNECT.
