(Motorsport) Sauber Group CEO Andreas Seidl has appointed Alessandro Alunni Bravi as team representative for the Alfa Romeo Formula 1 team, which means that the Italian will be in-charge of the media duties for the 2023 season. Alunni Bravi is also the managing director of the Sauber Group, having previously worked alongside veteran sporting director Beat Zehnder and technical director Jan Monchaux. The decision has been taken by Seidl to build a different structure compared to other Formula 1 teams, resulting in no team principal as the leadership will be split three different ways.
The Sauber team is set to become Audi in 2026 as the German manufacturer finally enters Formula 1 and the change in structure of the team might possibly reflect Audi’s long term goals. As team representative, Alunni Bravi will attend news conferences, attend all briefings and sit on the pit wall. His role is similar to that of a team principal but the difference is that he is equal to the sporting and technical directors in the structure instead of being above them, which would be the case in a typical structure. Sauber Group CEO Andreas Seidl was appointed in December to lead Sauber’s transition to Audi in the next three years.
“Alessandro’s vast experience in motorsport has equipped him with all the tools he needs to succeed, and his intimate knowledge of the team, of which he has been part for more than five years, will ensure stability and continuity in our progression. Alessandro representing the team during the Formula 1 championship will allow me to focus on growing the group and preparing for the challenges and opportunities that await us.” – Sauber Group CEO Andreas Seidl
“I want to reiterate my commitment to giving my best to live up to their expectations and represent the team in the best possible way. I am fully conscious of the work we have ahead of us and of the challenges that face us: I approach this task with humility, knowing I am part of a strong team that will get the job done, and with the belief we have everything we need for a successful future.” – Alessandro Alunni Bravi
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