(Cricket news) The Board of Cricket Control of India (BCCI) and Mastercard have announced a collaboration to broaden its strategic outreach to Indian audiences. As per this association, Mastercard will acquire sponsorship rights for men and women’s international matches as well as domestic cricket matches such as the Ranji Trophy, Duleep Trophy and Irani Trophy. This association will also include junior cricket matches (U-19 and U-23) which will be held in India
Mastercard is aiming to enhance its connection with cricket lovers in India and abroad. The brand is already associated with prestigious events such as the UEFA Champions League, the Grammys, Cannes Film Festival, Australian and French Open and their portfolio will be enhanced with the tie up with BCCI.
Mr. Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) said “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and deliver value to Mastercard through this collaboration.”
Mr. Jay Shah, Honorary Secretary, BCCI said: “The BCCI is pleased to associate with a global marquee brand – Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups and I am confident that this will be an enriching partnership.”
Mr. Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized “Priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organized by the BCCI.”
MS Dhoni, India’s legendary cricketer who has been Mastercard’s ambassador for over four years added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”
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