(Football news) Norwich City Football Club has unveiled a new crest for the first time in 50 years which will be used across all club branding from June 2022. In collaboration with industry leading agency SomeOne, who have previously worked with the likes of Tottenham Hotspur, Manchester City and Wolverhampton Wanderers, the modernized and evolved crest will be used across print, digital and physical branding.
Having recently undergone a review of its brand, the club came to the conclusion that ‘a number of technical challenges and accessibility issues centred around the main club crest’. Moreover, there were inconsistencies prevalent in the different versions of the crest with notable differences around the ones in the stadium and those accessible online. Norwich City’s new crest features a redesigned lion, castle and canary. By simplifying the elements, the crest can remain consistent on the small and large scales.
The back keyline around the crest has also been removed, a new club font and new brand property will also be revealed in the summer of 2022. The changes in the crest have been made after both internal and external feedback from those in the business and supporters and the evolved crest is set to be unveiled for the first time on June 17, 2022.
Commercial director Sam Jeffery said: “This is a huge moment in the history of Norwich City Football Club and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all.
“It’s a project two years in the making and one that has been treated with the utmost sensitivity and care by those lucky enough to have been involved within the club’s working group. Having garnered feedback from numerous stakeholders, both internally and externally, it was always going to be an evolution and not a revolution. We’re extremely proud of the outcome.”
Executive creative director of SomeOne agency Rich Rhodes said: “When we started the project, we knew it was going to be something really interesting for us. Speaking to everyone from the owners and the board, players, fans and staff, we could tell that there’s something really special at Norwich; this real sense of community, pride and passion. It’s something that we really wanted to bring to the fore in the work that we’ve done.
“It’s really important to keep those historic, distinctive elements of the crest. It wasn’t a case of going in and making a fundamental change. It was about taking all of the best bits and making them even better and fit for purpose for a digital age.”
