Kochi: Kerala Blasters FC on Tuesday announced its partnership with DataPOWA as their real-time sports media valuation engine. Kerala Blasters FC is the 1st sports franchise in the country to associate with DataPOWA to adopt concurrent evaluation, informing their marketing strategies in exchange for more return on their investment. Headquartered in the UK, DataPOWA is a technology firm providing marketing services and specialist data to the sports market.

It's clients include blue-chip brands (sports sponsors), gaming firms as  well as sports rights holders. DataPOWA utilizes AI & machine learning in order to analyze the prominence and exposure of brand logos across linear broadcast TV, video, and image assets on social media to evaluate the media value. It launched the AI software POWA index in 2019, a measurement of power, prediction, AI valuation and ranking system, there are now over 2,500 teams, leagues, and events ranked.

DataPOWA offers brilliant opportunities to Kerala Blasters FC including access to data-driven, real-time sports sponsorship valuation engine POWA index, a platform which will incorporate data from digital and social platforms, along with fan interactions across football and the broader sports marketplace.

DataPOWA’s Chief Executive, Michael Flynn, said: “It is with great pleasure that we welcome Kerala Blasters FC to DataPOWA. The information, data, and analysis out there to the Tuskers via the POWA index platform, our media valuation technology, and therefore the DataPOWA vault can ensure, they determine opportunities for business development and build additional informed data-led decisions."

“I am elated and proud to announce that we are the first sports club in India to partner with DataPOWA. KBFC has grown substantially on the digital front over the past years. With our new partners, we hope to not only leverage our assets and perceive better media valuations for all key stakeholders of the club but also, benchmark ourselves against other significant players in the space, said Nikhil Bhardwaj, Director, Kerala Blasters FC.”