- DreamHack India is set to take place from 15th to 17th November in Hyderabad
- 8Bit Creative’s content and esports division, S8UL, won Content Group of the Year Award at the global Esports Awards 2024.
- 8Bit Creatives represents some of the most prominent gaming content creators including, MortaL, Payal, Snax, Kaashvi, Mamba and more
Mumbai, November 7, 2024: 8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
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About 8Bit Creatives:
Founded in 2018, 8Bit Creatives is the brainchild of Gamepreneur trio Animesh Agarwal, Lokesh Jain, and Naman Mathur. Being India’s leading gaming influencer management agency, the agency has the vision of helping brands unlock the potential of the country’s Gaming community.
8Bit Creatives boasts of being home to India’s biggest gaming talents including, Mamba, Regaltos, Snax, KaashPlays, Payal Gaming, Mavi, and many more who have worked for brands in over 20 industries, including apparel, FMCG, personal care, HORECA, entertainment, etc. By keeping brands at the centre of its operations, the agency’s USP lies in creating unique, customized campaign experiences of the highest standard with the best-in-class gamers. Having curated and executed campaigns for more than 100 brands to date, 8Bit Creatives has set a new benchmark for influencer management agencies in the country.
About NODWIN Gaming
NODWIN Gaming, a material and independent subsidiary of Nazara Technologies Ltd. (BSE: NAZARA), holds a significant position in the global gaming and esports industry as a leader in emerging markets. NODWIN Gaming is valued at $349 million as of 2023. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as South Asia, Singapore, the Middle East, and Turkey. The company’s business centres around building and monetising gaming and esports IPs such as Leagues, Tournaments, Reality shows. It engages with professional esports athletes, teams and content creators. Notable investors include Nazara, KRAFTON Inc, Sony Group Corporation and JetSynthesys.
A key focus for NODWIN Gaming is the expertise in the mobile gaming and esports sector, where it has established a dominant position worldwide. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market (TAM) by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engages the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global gaming esports Arena.
