(Motorsports news) MoneyGram, a global company that specializes in money transfers, signed a multi-year agreement to serve as Haas’ headline sponsor until the 2023 season and beyond. As a result of the commencement of the Russo-Ukrainian war, the team had terminated its agreement with previous title sponsor Uralkali, a Russian chemical conglomerate owned by Dmitry Mazepin, the father of former driver Nikita, prior to the 2022 season.

In 2019, Haas also experienced the early termination of a title sponsorship agreement when the team ended their contentious agreement with the beverage firm Rich Energy. With a competitive car, Magnussen felt he would have enjoyed his second season in Formula One more, but the adrenaline of the chase kept him driven for victory. He claimed that the MoneyGram cooperation had “changed the situation” for individuals concerned and that it had given the Haas team cause for optimism.

Of course, being strong and competitive makes it more enjoyable, but the chase also has a certain satisfaction to it. With this squad, I’m aware that it occasionally comes and goes in waves,” Magnussen remarked. “I believe that right now, we’re in a position where moving forward is definitely what we want to do.

And given where our team is at the moment, there are many reasons to be upbeat, and I believe our future is quite promising with MoneyGram. MoneyGram is a fantastic title sponsor for us. They have significantly altered the scenario inside the team. From here, I believe there is a compelling reason to be committed and focused on returning to our desired state.

Guenther Steiner, the team’s principal, adding that Haas was in talks with additional sponsors alpong with MoneyGram to make the team more self-sufficient and that interest was high because of the improved job F1 has done with its own advertising. He advised potential sponsors and partners to conduct their own due research before agreeing to a transaction, saying that adding more sponsors to the team’s roster would not be a quick task.

There is still a lot of interest in partnerships in general, but we are now speaking with various parties, he said. “There’s extremely good interest, and I believe you can also sense it when you see how much advertising there is on the racetrack and stuff like this during a race weekend. There are a lot of conversations happening right now. People in a typical sponsorship discussion want to know all the details, they take their time, and they are not in a rush to sign for the following year. But debates are beneficial.

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