(Football news) Over the past few years, with the emergence of new forms and means of communication, LALIGA have embraced the power of social media to connect with their target audiences in a more direct and closer way. A good example of businesses achieving success with this is seen in football clubs, with these clubs owing so much to the fans who cheer them on. Putting together a good season ticket campaign can help keep fans loyal each season, while such initiatives are also great opportunities to strengthen the supporters’ sense of belonging and identification with the club, beyond what it means in economic terms.

Involving the fans to make them an active part of the history and the present of a team can foster a stronger bond with the colours, the badge and the tradition of the club. Here come some examples of LALIGA EA SPORTS clubs that have managed to achieve this in an impressive way.

Real Betis, an eternal feeling

Real Betis is one club that is well used to putting together high-impact audiovisual pieces to promote the purchase of season tickets or the arrival of new signings. The club tends to adjust to current events and applies modern cultural references in these spots.

With this year’s campaign, there is a speech about what the club symbolises, one which also appeals on a visual level to the feeling of unity and family that Real Betis represents and one that uses the slogan: “The best time to be Betis is always”.

It’s not a coincidence, it’s Granada

Having just become champions of LALIGA HYPERMOTION, secured a promotion for the women’s team to Liga F 10 years later and also the promotion of Recreativo Granada to Primera RFEF, Granada CF had several reasons to put together an LALIGA’s epic season ticket campaign this summer, and that’s precisely what the club did. The club created a review of everything that happened last season, although the titles were shown to be secondary while the union and strength of the Granada CF fans took centre stage.

UD Las Palmas, touching the sky again

Another club returning to LALIGA EA SPORTS, in this case after five years away, is UD Las Palmas, and the club reflected on this in an original and disruptive campaign. In this case, it showed how the Canarian team, represented by players, touched the sky once again with their long-awaited promotion back to LALIGA EA SPORTS. The enthusiasm and excitement of the fans is palpable on social media, as shown by the response to this campaign and the slogan: “We’re coming back with you”.

In terms of the other eye-catching examples of LALIGA EA SPORTS clubs’ season ticket campaigns, there are those of: Athletic Club; “We play in Montjuïc”, from FC Barcelona; Real Madrid; Atlético de Madrid; “Seville, here we are again”, from Sevilla FC; Real Sociedad; “I believe in myself”, from Cádiz CF; “Grow together”, from RCD Mallorca; “Mestalla plays, We all play”, from Valencia CF; “Infinite Osasuna”, from CA Osasuna; “Nest stop first division”, from Deportivo Alavés; Villarreal CF, “90 minutes of feeling”, from RC Celta; Girona FC; “Getafe, at the centre of everything”, from Getafe CF; and “Children of the desert”, from UD Almería.

As for LALIGA HYPERMOTION, the push to produce quality content takes on even greater importance for these clubs as they seek to bring in as many season ticket holders as possible. The challenge for these communication teams is to create motivational and stimulating content to ensure fans have their enthusiasm renewed for another season. These clubs are aware that every season ticket counts and proof of this is the high quality of campaigns carried out by the various teams, some of which are highlighted below:

Levante UD and a tribute to Manolo Preciado

With their campaign, Levante UD made reference to the coach who won promotion with the club in the 2003/04 campaign. After a difficult year for the club’s supporters, in which they missed out on promotion in the last minute against Deportivo Alavés, the club has decided to push for the revival of the spirit of Manolo Preciado and that memorable season, sharing a collection of messages from the coach.

The Cantabrian coach became an icon wherever he went, leaving a legacy in Santander and Gijón and also during his time at Levante UD, who have decided to pay tribute to him this year. The campaign has been a success on social media and already reached one million views on Twitter.

SD Huesca and the club’s own AI

SD Huesca have made the most of the boom in interest in Artificial Intelligence. To do so, they have compared Artificial Intelligence with AltoAragón Identity, referring to their own type of AI. The campaign appeals to the club’s sense of belonging to the region and sends a message to the fans for the upcoming season. This is a good example of relating current trends to “lifelong” feelings and passion.

Real Valladolid, facing the fans

Following what was a difficult season for Los Blanquivioletas, Real Valladolid want to bounce back in style and they have looked to revive the passion for the team. In their latest campaign, one of the security guards at the Estadio José Zorrilla – who is present at all the league matches – is shown in the video, and he refers to what he has experienced from his point of view with his back turned to the pitch. The video also features fans, including season ticket holder number one. It is a very direct and engaging way to establish a connection with the supporters and to generate optimism ahead of the new season.

Other examples of campaigns seen in LALIGA HYPERMOTION are: “I don’t want to stop feeling”, from RCD Espanyol; “For you”, from Real Sporting; “Racinguista”, from Real Racing Club; “I am Tenerife”, from CD Tenerife; “Return together”, from Elche CF; “With all, against all”, from Real Oviedo; “The 10th”, from CD Mirandés; CD Leganés; “Move Maños, move!”, from Real Zaragoza; “Indomitable spirit”, from Albacete BP; “No fear of heights”, from FC Andorra; “Proud of Alcor”, from AD Alcorcón; “We are Burgos”, from Burgos CF; and “You belong here”, from FC Cartagena.

Beyond the income generated by transfers, audiovisual rights or sponsorship, the renewal of season tickets each season represents a significant part of each club’s budget and it can also provide a major competitive boost on matchdays if there is a packed stadium and noisy support. With this in mind, clubs continue to put together campaigns like the ones outlined here, which are good examples of the importance of communication in terms of reaching supporters. It’s vital for the fans to feel involved and present. The fact that clubs place them at the centre of everything demonstrates that they are the greatest asset.

Also read: LALIGA encourages clubs to provide broadcasts with more and better audiovisuals content