(Cricket news) All viewing records have been shattered for the first 19 games of the prestigious competition by Disney Star, the TATA IPL 2023’s official television broadcaster. BARC reports that 36.9 crore people watched Disney Star’s live broadcast of the first 19 games, making this the most viewers to ever tune in to an IPL game in history even after taking into account the two IPL seasons that were played during Covid. Additionally, the broadcaster recorded an amazing 11350 crore (113.5 billion) minutes of viewing time for the Live broadcast of the first 19 matches.
With its focus on the needs of the audience, Disney Star has created a captivating, interactive, and seamless product, demonstrating its dedication to providing a continuous viewing experience. In addition, the broadcaster saw a 25% increase in match TVR for the live broadcast of the first 19 matches compared to the previous season, driven by record-breaking engagement levels. This enormous increase is evidence of the marketing campaign’s effectiveness, a credit to Disney Star Network’s broadcast quality, and a strong affirmation of TV’s unrivalled audience-gathering power.
Head of Sports at Disney Star, Sanjog Gupta, said, “It has been a record-breaking start to Tata IPL 2023 on Disney Star eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports’ #BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year. We are seeing record viewership in multiple audience cohorts across age groups, gender, and SECs, which is indicative of Television being the most preferred destination for family/community viewing of marquee sporting events. We are thankful to fans for the outpouring of love and support for Disney Star’s coverage of IPL. We will strive to continue elevating the viewing experience.”
The trust and loyalty of its fans have been gained by Disney Star’s dedication to offering a comprehensive viewing experience that extends beyond the match. The broadcaster’s kaleidoscope of initiatives, including region-specific pre-match analysis, post-match discussions, fan polls, and interactive segments with renowned cricket experts have helped them successfully tap into the pulse of the nation and strike a chord with viewers and fans across the country. There are over nine different language feeds to cater to audiences across the country.
The broadcaster has made every effort to appeal to the emotions of its viewers and supporters with on-the-ground experiences like the IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz (India’s largest-ever school quiz). Disney Star has also increased its appeal to a wider spectrum of viewers thanks to its affiliation with some of the top superstars in the nation. The broadcaster has pushed the envelope to draw in a more diversified audience with celebrity relationships that include Ranveer Singh, Salman Khan, Priyanka Chopra, Pooja Hegde, and Nandamuri Balakrishna.
The broadcaster has made every effort to evoke strong feelings in the hearts of its viewers and supporters through live events like the IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz, which is the biggest school quiz ever held in India. Due to its association with some of the biggest personalities in the country, Disney Star has also expanded the range of viewers to whom it is appealing.
By establishing celebrity ties with people like Ranveer Singh, Salman Khan, Priyanka Chopra, Pooja Hegde, and Nandamuri Balakrishna, the broadcaster has stretched the boundaries in an effort to appeal to a wider range of viewers. Disney Star has won fans’ praise for its fan-centric strategy and technological advances in broadcasting, and the broadcaster is committed to giving everyone who tunes in to watch the TATA IPL 2023 on television an unparalleled and captivating viewing experience.
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